Book Reviews - Are they Unfair?

I recently did a book review for a local paper. While the review was the truth of my opinion, which is all any review is, it wasn't in favor of the author. I received probably eight letters from the author stating that she felt I'd given her an unfair review. This makes me question - is any review ever fair?

If a reviewer loves a book, then sales happen. However, not everyone who follows the advice of the reviewer is going to love the book. In fact, they can feel deceived if they purchase a four star rated book and hate it. On the other hand, a reviewer can hate a book. The world may love it.

Please understand what a book review is and what it is not. It isn't a factual, rock solid assessment of a book. It isn't the be all and end all of the author's worth or talent. What it is, though, is simply one person's opinion of the storyline and the writing of a particular author.

Getting Reviews

Book reviews are very important for sales. They are basically independent opinion about your book. The more people who sing the praises of your book, the better your sales will be. Therefore, focus on getting those all important book reviews.

NEVER turn a reviewer down for a free copy of your book. That makes no sense and could cost you sales.