Make the Best of Book Reviews

I've been reviewing books for nearly 6 years. In that time, I've reviewed over 500 books. Very few of them have been something I hated, or just wouldn't recommend. So, most of those 500 books received positive reviews. However, many of the authors had no idea how to maximize the reviews.

I worked hard to build a name for myself in reviews and editing, but if the authors have no idea how to utilize what I give, for them, it is all in vain. Therefore, I have two primary tips to help even a novice make use of good reviews:

1. Print it out and make copies on really great paper. Make it look like it came from a New York Times reviewer. Appearance means a lot. Send them out to your mailing list, to libraries, to bookstores and gift shops. You'll be amazed at how much you'll make.
2. Utilize the web fully. Send it out to all your online friends. I mean everyone in your address book and on your social networks. Put the review in a special press release and use the free press release distribution services. Keep it up. Persistence is key.

Don't make the mistake of assuming once will do it. I've seen instances that authors had to wait until the tenth time for something big to happen. Remember, J.K. Rowling didn't have major marketing bucks in the beginning. All she had was persistence and luck. Anyone can have that!